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Floristry is the general term used to describe the professional floral trade. It encompasses flower care and handling, floral design or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.Floristry is a term that refers to the cultivation of flowers as well as their arrangement, and to the business of selling them. However, the floral industry is the basic drive behind floristry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.Floral Design or floral arts is the art of creating flower arrangements in vases, bowls, baskets or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses and other botanical materials. Often the terms "floral design" and "floristry" are considered synonymous. Florists are people who work with flowers and plants, generally at the retail level. The term is not to be confused with floristics (the study of distribution and relationships of plant species over geographic areas.). Floristry is also not to be confused with horticulture which more broadly relates to the cultivation of flowers and plants. The craft and businessThe craft of floristry, or being a florist, involves various skills and creativity. A florist should be able to select flowers and other floral supplies and materials that will look good together (based on principles and elements of floral design or market demands), know how to handle and arrange flowers and plants so they will remain fresh as long as possible, and would be desirable for purchase, which also involves knowledge of customers' requirements and expectations. Ability to create a variety of floral designs such as wreaths, bouquets, corsages, boutonnières/'buttonholes', permanent a...
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